Kimberly Hartman started out deep in the heart of Texas and has most recently been spotted deep in the jungles of SE Asia. Her career has been all about the fashion. And she could totally name drop, but anyone who knows her knows she’s really all about that Texas heart.

So when the Los Angeles, New York, Paris fashion commute hit burn out proportions and Kimberly needed to recharge her batteries doing what she loves best, she grabbed her passport and headed off for parts not-that-well-known to discover friends she hadn’t met yet.

It was when she was standing in a rural village in Laos watching the women dye and weave these truly remarkable textiles, it all came together for her, the love of travel, the love of fashion and the love of people. She realized she could do everything she loved and in the process, help these women by buying their textiles directly from them for a fair price. She could then help other women by hiring them at a fair wage to sew these handmade textiles into some really fierce bags, which in turn helps women with boring handbags everywhere.

And so JADEtribe was born. It’s about nature. It’s about a return to love. It’s about giving back.

A little bit beach-y, a little bit bohemian jet set, and 100 percent natural and ethical, JADEtribe is the true embodiment of fashion with a conscience. Whether it’s the handbag repurposed from hand embroidered baby carrier cloths, or the hand braided jewelry that jingles, or the organically dyed and hand loomed traditional textiles, each element of JADEtribe carries in it a piece of Kimberly’s heart and a piece of the hearts of the women in South East Asia whose lives have been improved by making it.

From Houston to Harajuku, Los Angeles to London, Manhattan to Madrid, Paris to Perth…
JADEtribe’s got a layover at a store near you.